Coached athletes to World Cup wins and the 2025 Enduro World Championship title
Coached Enduro Rider, Elly Hoskin to 2x World Cup Wins and the World Championship Win (2025)
Coach Adam Walker
Adam Walker is a professional mountain bike coach and founder of The Cycling Co.
Not only has Adam coached athletes to World Cup wins and a World Championship, as a masters athlete himself, he is passionate about helping all riders achieve their biggest goals, like completing BC Bike Race.
Adam’s Coaching Philosophy
Adam’s coaching philosophy is built on an athlete-centered, complete approach:
“Every athlete brings a unique mix of background, physiology, experience, and mindset.
To me, effective coaching means meeting the athlete where they are and creating a unique plan, shaping the training process to reflect their individual needs.”
- Riding has to be fun — passion drives performance.
- “There are a lot of ways to bake a cake.” – Athlete development and performance can be achieved multiple ways
- Process leads to progress. Be patient. Good things come to those who show up.
- It’s not about how much you can train, but how much your body can absorb.
- Skill Development = Free Speed on the trail
- The hours off the bike are just as important as the hours on the bike.
- True performance is built on a foundation of health.
- Communication and collaboration are the cornerstone of an effective coach–athlete relationship.
- Training plans are only a fraction of what coaching truly is — true coaching also develops the mental, emotional, tactical, and equipment elements that lead to success.
- Subjective data — how an athlete feels and what their body is telling them — is more important than the device on their wrist. Numbers matter, but only if they’re used and interpreted the right way.
This approach allows each athlete — whether a world champion or a masters rider chasing a big goal — to reach their full potential.
Coach Adam Walker’s History
As an athlete, Adam was a Canadian National Team member, Canada Cup XC Champion, and a National Champ in road cycling. He has raced the BC Bike Race twice — winning a stage and winning multiple timed descents in the Masters 50+ category.
Adam has also served as Athlete Performance Specialist for the Norco Factory Team, Canadian National Team coach, and as a BC Provincial Team coach.
Certifications and Experience
Rider Testimonials
Working with Coach Adam has played a huge part in my growth as an athlete over the past few years. Having the opportunity to collaborate on a training plan with someone who not only motivates me, but holds me accountable to my goals, has created consistency in my training habits and confidence in my capabilities.
Most importantly, a training plan that is personalized and adaptable allows me to have a sport/life balance which keeps me excited to train. Adam can see the big picture when I can’t. He encourages me to keep pushing and seize opportunities when I am apprehensive and maintains the most genuine, unwavering, positivity towards his athletes that allows them to feel supported no matter what.
Having Adam in my corner, whether it’s bringing me a finish line Pepsi, or answering my calls when competing on the other side of the world, eliminates any doubts that I haven’t prepared enough because he is a constant reminder of how far I’ve come and inspires me to keep on exceeding even my own expectations.
Adam was the perfect choice to help me with my BCBR preparation. Because of the knowledge he has and the tools he is using, Adam was able to adapt my training to my specific goals, schedule and preferences. He is as agile on the technical aspect of riding as the mental aspect of racing.
Adam taught me about nutrition before/during/after riding, the logic behind the training process, what my data is saying and what my body is saying.
Working with Adam was an exercise of faith in many aspects of training: when/what/how much to eat while riding, manage different heart beat zones and when to rest.
And as important as coaching is, Adam is a great human being; cool, fun, a great communicator and knows his stuff!
I can only speak highly of Adam! It was the best investment I made in my athletic journey!
Adam was my coach when I transitioned from racing locally in the SW US to racing on the Pro 1-2 circuit. That was over 20 years ago while he was also racing full time. I still have those hand written workouts, but it was his patience, support and ability to teach me how and when to push myself that made the difference. Adam helped me to discover the confidence needed to race with the best of them. He was there for me again a few years later when I transitioned to mountain bike racing. I know his coaching knowledge has only continued to expand, but I can assure you he’s been a great coach from the very beginning! Molly Renner, Tucson AZ
I learned more at Adam’s weekend clinic than I had in the last four years with various cycling groups and coaches. The skills I acquired in the space of two days have made me much more confident and comfortable on my bike and on the road. Adam’s ability to communicate and explain are equaled by his patience (willingness to answer my many questions), sense of humour, and his obvious cycling passion and experience. The small group size of Adam’s clinics means each participant gets the assistance they need – which was awesome! Thank you so much, Adam!
Adam’s cycling tips will be ingrained in you with every ride you do… It will get u there and back. Safe, happy and fast.
Trained with Adam Walker back in 2014. I learned so much and became a much better and stronger cyclist. I would recommend his training to anybody that wants to get better.
