What are YOU training for?
Is it the exhilarating challenge of the BC Bike Race, the a season of Enduro racing, one-off gravel events, or dominating cross country races, identifying your goals sets the stage for a personalized coaching experience.
Whatever your goals are, let’s work together to create a roadmap for your success with a monthly coaching plan.
Coaching is so much more than just a training plan.
Embark on a transformative journey with Coach Adam at the helm. As a master’s athlete himself, Adam is intimately in tune with the unique needs of motivated athletes. Drawing from his own extensive race experience across road, cross country, and enduro disciplines, coupled with years of World Cup coaching for the Canadian national team and professional squads, Adam brings a wealth of knowledge to elevate your training and performance. This collaborative program, fueled by passion and backed by science, is a fusion of personal growth, mental resilience, and elite coaching, promising an evolution that goes beyond the trails.
Adam’s Coaching Philosophy
At the heart of our coaching approach is the unique, individual human. We design a personalized training plan around you — your schedule, your preferred activities, and other sports you enjoy.
Our aim is to build a custom system for success, incorporating processes, behaviors, and habits that consistently lead to positive outcomes.
Through this carefully crafted plan, with meticulous monitoring and consistent communication, we evaluate the effectiveness of training load and stimulus, ensuring that your journey towards peak performance is guided by precision and adaptability.
Are you ready to evolve?
What Our Clients Are Saying
Working with Coach Adam has played a huge part in my growth as an athlete over the past few years. Having the opportunity to collaborate on a training plan with someone who not only motivates me, but holds me accountable to my goals, has created consistency in my training habits and confidence in my capabilities.
Most importantly, a training plan that is personalized and adaptable allows me to have a sport/life balance which keeps me excited to train. Adam can see the big picture when I can’t. He encourages me to keep pushing and seize opportunities when I am apprehensive and maintains the most genuine, unwavering, positivity towards his athletes that allows them to feel supported no matter what.
Having Adam in my corner, whether it’s bringing me a finish line Pepsi, or answering my calls when competing on the other side of the world, eliminates any doubts that I haven’t prepared enough because he is a constant reminder of how far I’ve come and inspires me to keep on exceeding even my own expectations.
I decided to sign up for the 2026 BCBR in May 2025 as a “bucket list” goal for myself. Knowing that a seven-stage endurance event was not only going to be physically demanding, but also strategically, psychologically and emotionally challenging, I signed up with Coach Adam from The Cycling Co. to be my personal coach.
My near-daily touch points with Coach Adam helped me get to the starting line of Stage 1 in the best physical shape in my life following his daily workout plans, weekly Team Shred zoom calls, and my personal 1-on-1 monthly Zoom sessions. That was my goal and while I successfully accomplished that objective, I ended up getting SO MUCH MORE. The value received that I did not expect was the deep knowledge I gained (not just the “what” but the “why”) on nutrition, mental focus, goal setting, and on finding the most “durable” version of myself.
Coach Adam and Coach Mariska also created a genuine sense of community with their group of athletes in our weekly Team Shred meetings that carried over to real in-person connections at BCBR. Having my “Club Shred” community and my coaches within the larger BCBR event not only provided me with a sense of belonging, but it was crucial to helping me get across the finish line of Stage 7.
There are a lot of coaches and resources that can “crunch the numbers” and get your body physically prepared to take on something like the BCBR, but Coach Adam is different. He is exceptional not only in his knowledge of the math and science behind training athletes, but also for his compassion, lived experience, and full commitment to helping his athletes find their success.
Thank you, Coach Adam and Coach Mariska!
Adam was the perfect choice to help me with my BCBR preparation. Because of the knowledge he has and the tools he is using, Adam was able to adapt my training to my specific goals, schedule and preferences. He is as agile on the technical aspect of riding as the mental aspect of racing.
Adam taught me about nutrition before/during/after riding, the logic behind the training process, what my data is saying and what my body is saying.
Working with Adam was an exercise of faith in many aspects of training: when/what/how much to eat while riding, manage different heart beat zones and when to rest.
And as important as coaching is, Adam is a great human being; cool, fun, a great communicator and knows his stuff!
I can only speak highly of Adam! It was the best investment I made in my athletic journey!
I worked with Adam Walker at The Cycling Co for about seven months getting ready for the BC Bike Race (2026). I was basically a recreational cyclist riding a couple of times a week, and my goal was to get through BCBR comfortably and enjoy the experience. Adam put together a great training plan and was very flexible when work, travel, illness, or life got in the way.
He was always responsive and easy to reach, and did a good job explaining the workouts and why I was doing them. He also helped with a lot more than just training, including nutrition, equipment, recovery, logistics, and race mindset. One thing that really stuck with me was his advice to stay present during the race, focus on what was in front of me, and enjoy the experience rather than worrying about results.
Another thing I really liked was the weekly group call where you could ask questions and get to know some of the other riders preparing for the race. It added a sense of camaraderie that you don’t always get with online coaching. Adam also offered one or two in-person training camps. Unfortunately, I wasn’t able to attend, but they looked like they would have been incredibly useful, and if I were doing it again I would definitely try to make one of them.
The training definitely worked. I got through all seven days and was actually surprised that I felt like I was getting stronger toward the end of the race. Adam and The Cycling Co also had a tent and meeting place for us during the race, which was really nice to have.
I would definitely recommend Adam, especially to anyone considering BC Bike Race or another mountain bike stage race. Having someone take care of the training plan and provide accountability takes a lot of the guesswork out of the process. You just have to do the training.
Adam is knowledgeable, enthusiastic, easy to work with, and I had a great experience!